The Brief:
New Identity for:
Goulburn Region Pre-school Association (GRPSA)
GRPSA provides quality early childhood educational programs in rural Victoria. With 16 locations providing Kindergarten, Pre-Kinder, Occasional Care & Long Day Care for children aged 0–5 years of age. A key focus on providing a safe, exciting, engaging environment for children, families and educators.
GRPSA Core Values:
• Inclusion • Respect • Open and Clear Communications • Continuous Improvement • Advocacy • Sustainability
The following are some keyword discussed for consideration as part of the logo development:
• Rural Setting • Nature • Natural Growth • Child Development • Community Involvement
• Early Learning • Fun/Enjoyment • Inclusiveness
It is important the new design is clear and versatile. It needs to be easily recognisable and if possible include element(s) that can visually connect with values and/or services and/or keywords discussed. The design will be used in a variety of mediums including; signage, print publications, digital publications, websites and social media. It was discussed that the use of the acronym: ‘GRPSA’ to be considered if it is deemed to help create a recognisable brand mark.
The key priorities of the new design are:
Clear, versatile, fun & excitment.
