Craig Thorne 7/8/24 Craig Thorne 7/8/24

Identity Design for Collie's Electrical

New Identity Design for Currie Electrical

Craig Thorne 6/8/24 Craig Thorne 6/8/24

Identity Design for Brad Campbell Real Estate

New Identity Design for Brad Campbell Real Estate

Stationery

Website

Craig Thorne 18/4/24 Craig Thorne 18/4/24

Identity Design for Aylett Engineering

New Identity Design for Aylett Engineering

Craig Thorne 11/1/24 Craig Thorne 11/1/24

Identity Design for Mainline Refrigeration

New Identity Design for Mainline Refrigeration

Craig Thorne 13/9/22 Craig Thorne 13/9/22

Identity Design for Currie Electrical

New Identity Design for Currie Electrical

Craig Thorne 31/5/22 Craig Thorne 31/5/22

Identity Design for Outback Properties

The Brief:

New Identity for: Outback Properties

OPRE is a property / real estate business with established office servicing wider Narre Warren region and new office servicing Greater Shepparton / regional Victoria. OPRE describes themselves as; ethical, approachable and diligent in their processes. Their softer (less aggressive) approach helps build rapport with vendors, buyers and investors and have actively support local communities.

The new logo/identity is to be clean, versatile and easily recognisable. It is to portray a sense of sophistication / class whist maintaining a sense of professionalism. The design needs to work well across all mediums; From large Billboard signage to small social media icons.

It is preferable to maintain the current ‘bold red’ colour and a Dark Navy Blue and/or Dark Grey also to be considered to match existing colour pallet.

Keywords of the design focus: • Clean • Approachable • Professional • Versatile • Diligent • Less Aggressive Approach

The Solution:

The new, ‘Outback Properties Real Estate’ logo has been designed; Bold & Striking.

An new icon has been designed using clean, flowing lines forming a continuous circle. This circular icon symboling a ‘complete solution’ for buyers & sellers. Combining the new icon with a bold typeface (font), the new logo design demands attention whilst maintaining a sense of professionalism.

A revised colour pallet has been selected to compliment existing colour Red and a dark Navy Blue to provide high contrast to help readability when viewed from distance.

The design is versatile with options that scale for different size options. This allows for maximum flexibility whilst maintaining brand integrity. Elements of the Icon can be used throughout marketing to help connection and consistency.

Craig Thorne 28/4/22 Craig Thorne 28/4/22

Identity & Menu Design for Freeman's Cafe

The Brief:

New Identity for: Freeman’s Cafe

‘Freeman’s Bakery’, Shepparton needed some help to ‘freshen’ their image of their cafe. The name ‘Freeman’ is a well know name for quality cakes and pies dating back to when it was first established in 1963. A new logo and menu design was required to help reconnect customers with the tradition of ‘Freeman’s’ in the Shepparton area.

The Solution:

The new logo and menu boards were designed to be; clean and modern. Incorporating ‘A Shepparton Tradition’ helps connect customers to the well established business, well known for its quality cakes & pies.

The new design is a simple transition from their old logo to a new modern design, increasing readability and portraying a sense of tradition with a warm, friendly feel.

Craig Thorne 13/3/22 Craig Thorne 13/3/22

Identity Design for Power'n'Play

Identity design for Power’n’Play

The Brief:

New Identity for: Power ‘n’ play

Power ’n’ Play is a new name for Shepparton Mowers & Leisure. A business that sells and services mowing, garden and leisure equipment. This includes brands such as; Husqvarna, Yamaha Motor & Hobie Kayaks.

The new ‘Power ’n’ Play’ logo is to be clean, versatile and recognisable. It is to portray a sense of boldness and strength whilst maintaining a sense of professionalism. The intent is to eventually have multiple store outlets/locations so the design needs to look professional and consistent when compared to larger, franchise opposition. The design is to work well across all mediums; From large Billboard signage to small social media icons.

It was discussed to consider using blue colour tones as currently used by Shepparton Mowers & Leisure although a variation on this will be considered. It’s important the colours chosen are to compliment supplier brands.

Keywords of the design focus: • Boldness • Strength • Power • Playful • Lifestyle • Professional • Versatile

The Solution:

Craig Thorne 12/3/22 Craig Thorne 12/3/22

Identity Design for GRPSA

Identity design for Goulburn Region Pre-school Association (GRPSA)

The Brief:

New Identity for:
Goulburn Region Pre-school Association (GRPSA)

GRPSA provides quality early childhood educational programs in rural Victoria. With 16 locations providing Kindergarten, Pre-Kinder, Occasional Care & Long Day Care for children aged 0–5 years of age. A key focus on providing a safe, exciting, engaging environment for children, families and educators.

GRPSA Core Values:

• Inclusion • Respect • Open and Clear Communications • Continuous Improvement • Advocacy • Sustainability

The following are some keyword discussed for consideration as part of the logo development:

• Rural Setting • Nature • Natural Growth • Child Development • Community Involvement
• Early Learning • Fun/Enjoyment • Inclusiveness

It is important the new design is clear and versatile. It needs to be easily recognisable and if possible include element(s) that can visually connect with values and/or services and/or keywords discussed. The design will be used in a variety of mediums including; signage, print publications, digital publications, websites and social media. It was discussed that the use of the acronym: ‘GRPSA’ to be considered if it is deemed to help create a recognisable brand mark.

The key priorities of the new design are:

Clear, versatile, fun & excitment.