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Craig Thorne – Brand Designer & Photo Creative

Branding
Design
Graphic Design & Brand Development
Real Estate Brand Development
Communication Design
Property Marketing - Floor Plans
Infogram™ - Social Media Marketing
Real Estate
Photography
Photography
Real Estate Photography
Human Connection Photography
Commercial Photography
SkyView™ – Aerial Photography
[ C A P T U R E ] - Photo Collections
Gallery – Panorama Collection
Resources
How to choose a Business Name
Accelerate your Business
Client Login
About
Contact
Identity Design for Power'n'Play
13 March 2022
BRANDING, DESIGN, MARKETING
Craig Thorne
Identity Design for Power'n'Play
Craig Thorne
13 March 2022
BRANDING, DESIGN, MARKETING

Identity Design for Power'n'Play

Craig Thorne
13 March 2022
BRANDING, DESIGN, MARKETING

The Brief:

New Identity for: Power ‘n’ play

Power ’n’ Play is a new name for Shepparton Mowers & Leisure. A business that sells and services mowing, garden and leisure equipment. This includes brands such as; Husqvarna, Yamaha Motor & Hobie Kayaks.

The new ‘Power ’n’ Play’ logo is to be clean, versatile and recognisable. It is to portray a sense of boldness and strength whilst maintaining a sense of professionalism. The intent is to eventually have multiple store outlets/locations so the design needs to look professional and consistent when compared to larger, franchise opposition. The design is to work well across all mediums; From large Billboard signage to small social media icons.

It was discussed to consider using blue colour tones as currently used by Shepparton Mowers & Leisure although a variation on this will be considered. It’s important the colours chosen are to compliment supplier brands.

Keywords of the design focus: • Boldness • Strength • Power • Playful • Lifestyle • Professional • Versatile

The Solution:

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Tagged: logo, identity, Power'n'Play

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