How to choose a business name
Choosing the right name will help create the image you want for your business. It'll also help to distinguish it from your competitors.
It can be useful to discuss your business goals with a brand strategists / brand designer who can help develop a plan for your business.
Feel free to get in touch to discuss your options.
1. Develop a business name
When choosing your business name, consider:
how your business differs from competitors
what image you want to communicate to customers
if any businesses already use the name or have a similar business name
if someone has trade-marked the name
if the name is already registered as a domain name
if the name could be misunderstood, especially in other languages or if you’re planning to use it in other countries
whether the name could offend people
2. Make it easy to remember
Consider choosing a name that is:
easy to remember
easy to pronounce and spell
short and simple
descriptive – so it means something to your customers
different – you don’t want to be confused with your competitors
You may use your personal name for your business, for example Jane Smith.
3. Check business name availability
Once you’ve come up with some options for your business name, you’ll need to check whether any other businesses are already using them.
Check if a business name is available
Visit the Australian Government website and use their Business name check tool
Note: This tool is only an indication that a business name is available. It does not guarantee that you can register the business name with the Australian Securities and Investments Commission (ASIC).
4. Check if you need to register your business name
Once you’ve chosen a business name, you’ll need to register it. There’s no need to register if you or your business partner are trading under your first name and surname.
A business name is registered nationally with the Australian Securities and Investments Commission (ASIC). This allows your business to operate in any state or territory.
Be aware that registering with ASIC doesn’t give you exclusive rights to your business name. If you want to protect your business name from being used by others, you’ll need to register it as a trade mark.
Note: Information provided above in general and to be used as a guide only. (source www.business.gov.au)
For more information please visit www.business.gov.au website and search for business names.
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