The Brief:
New Identity for: Freeman’s Cafe
‘Freeman’s Bakery’, Shepparton needed some help to ‘freshen’ their image of their cafe. The name ‘Freeman’ is a well know name for quality cakes and pies dating back to when it was first established in 1963. A new logo and menu design was required to help reconnect customers with the tradition of ‘Freeman’s’ in the Shepparton area.
The Solution:
The new logo and menu boards were designed to be; clean and modern. Incorporating ‘A Shepparton Tradition’ helps connect customers to the well established business, well known for its quality cakes & pies.
The new design is a simple transition from their old logo to a new modern design, increasing readability and portraying a sense of tradition with a warm, friendly feel.
