Identity Design for Power'n'Play
Identity design for Power’n’Play
The Brief:
New Identity for: Power ‘n’ play
Power ’n’ Play is a new name for Shepparton Mowers & Leisure. A business that sells and services mowing, garden and leisure equipment. This includes brands such as; Husqvarna, Yamaha Motor & Hobie Kayaks.
The new ‘Power ’n’ Play’ logo is to be clean, versatile and recognisable. It is to portray a sense of boldness and strength whilst maintaining a sense of professionalism. The intent is to eventually have multiple store outlets/locations so the design needs to look professional and consistent when compared to larger, franchise opposition. The design is to work well across all mediums; From large Billboard signage to small social media icons.
It was discussed to consider using blue colour tones as currently used by Shepparton Mowers & Leisure although a variation on this will be considered. It’s important the colours chosen are to compliment supplier brands.
Keywords of the design focus: • Boldness • Strength • Power • Playful • Lifestyle • Professional • Versatile
The Solution:
Identity Design for GRPSA
Identity design for Goulburn Region Pre-school Association (GRPSA)
The Brief:
New Identity for:
Goulburn Region Pre-school Association (GRPSA)
GRPSA provides quality early childhood educational programs in rural Victoria. With 16 locations providing Kindergarten, Pre-Kinder, Occasional Care & Long Day Care for children aged 0–5 years of age. A key focus on providing a safe, exciting, engaging environment for children, families and educators.
GRPSA Core Values:
• Inclusion • Respect • Open and Clear Communications • Continuous Improvement • Advocacy • Sustainability
The following are some keyword discussed for consideration as part of the logo development:
• Rural Setting • Nature • Natural Growth • Child Development • Community Involvement
• Early Learning • Fun/Enjoyment • Inclusiveness
It is important the new design is clear and versatile. It needs to be easily recognisable and if possible include element(s) that can visually connect with values and/or services and/or keywords discussed. The design will be used in a variety of mediums including; signage, print publications, digital publications, websites and social media. It was discussed that the use of the acronym: ‘GRPSA’ to be considered if it is deemed to help create a recognisable brand mark.
The key priorities of the new design are:
Clear, versatile, fun & excitment.
The Solution:
MOVE - Museum of Vehicle Evolution - Sarris International
MOVE - Museum of Vehicle Evolution - Sarris International™
Commercial photography for Sarris International Architectural Design & Interiors.
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