The Brief:
New Identity for: Effortless.Dev
Effortless Dev is a new initiative to help reduce the effort in software development.
Primarily focusing on a informative Podcast series aimed to help software developers refine their process and systems and reduce the effort it takes to manage and develop teams and software projects.
The new identity is to be clean, versatile and recognisable. Initially targeting software developers and/or managers the design should portray a sense of professionalism. i.e. ‘Experts in the field of effortless development’.
The design needs to scale across all mediums; from small social media icons, to digital screens and possibly up to large scale print / signage.
The Solution:
The Effortless Dev logo has been designed to be; Clean & Striking.
A vivid Yellow and contrasting ‘charcoal’ (Grey) colour combination has been used to maximise contrast to help stand out. This work well when used small or in icon form.
A ‘bubblised’ form has been used fro the background of the icon. This injects a sense of fun / non-conformitive and adds a relaxed feel. This element can add a subtle connection when used in podcast artwork and other brand and marketing artwork.
The design is versatile as the colours can be ‘reversed’ to maximise impact on either light & dark backgrounds.
The Google font ‘Poppins’ was selected for readability and easy integration for website and documentation. This will help provide a level of consistency accross your brand, marketing and communications.
