In 2015, the Shepparton Agricultural Society wanted to rejuvenate their annual show with a focus on bringing back more agricultural for families to enjoy. The goal was to provide a family friendly atmosphere with hands-on displays showcasing local food, agriculture and entertainment.
– THE BRIEF –
I was asked to develop a new identity for the 'Shepparton Agricultural Show' that was fun, energetic and represents the region's agriculture industry.
– The solution –
The new logo was designed to be cheerful and inviting with a focus on engaging with families. A cheerful cow mascot was designed to add personality that also links to the region's agricultural industry. In my research I found that most people referred to the show as simply 'Shepp Show'. It was decided to run with this keeping the name short and punchy.
A 'name the mascot' competition was held to promote the new brand and generate interest in the upcoming show. It was a great success and the new name was chosen...
'Maisie Moo'
Above is a food manufactures application form.
2015 event program cover.
2015 Showgrounds Event Map [click to enlarge]
Sample merchandise.
Display flags were used to promote the show in the weeks prior.