Pusen Branding

Pusen Medical supplies precision medical equipment to many countries across the world. 

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– THE BRIEF –

Pusen Medical required a brand that reflected their high end precision equipment. The brand needed to be clean, modern and invoke a sense of trust. It was important the brand worked at different sizes as it may be used on very small pieces of equipment. 

– THE SOLUTION –

I develop a clean typeface that is set on a symmetrical grid. The use of thin lines allows the logo to be sized quite small and is still very readable. Using symmetry in the design helps convey a sense of precision that reflects the company's high standards.