Identity Design for Valley Property Sales
OLD VPS Logo
The old VPS logo was difficult to scale and read at distance.
New Identity for:
Valley Property Sales (VPS)
The new ‘Valley Property Sales’ logo is inspired by the rural landscape of new growth.
A simple, energetic leaf element has been designed to lead the eye and forms the letter ‘V’. This helps make the logo easy to recognise without affecting readability.
A deep green paired with a contrasting bright green has been chosen to reflect the natural colours associated with agriculture.
Overall, the design feels relaxed yet modern and professional. Its simple structure add flexiblity for use across different applications, whilst maintaining a consistent and memorable look.
Identity Design by Craig Thorne ~ DesignCreative™
